I was stoked to be Writer/Director on this video celebrating 30 years of the legendary Dell Latitude business PC. My team and I collaborated to follow a father and daughter across three decades, spinning a generational tale of Latitude—and Intel—through the decades.
“Dude, you just got a Dell.” In a world where the Devil’s Lettuce is de rigeur, that dusty trope—even with a twist—just wasn’t gonna work. I worked with a fantastic team to write and direct an energetic welcome video for new Dell XPS laptop owners. Fire up the app and activate your new hardware for the hustle.
Worked with my video editor partner to tell this quick little story about a little friendly competition in the ongoing laptop wars.
Different minds think differently. And SaaS products have an audience differentiated by different learning styles.
My team and I worked with Siemens to develop a campaign to launch their new Software as a Service offering that uniquely touched left and right-brained individuals while still speaking in a singular voice. We created a transformative suite of multi-channel assets that invited customers to punch their all-access passes.
And if this spot length tries your patience, just keep scrolling. We also served up a parallel teaser campaign of abstract storytelling and more expected product-centric visuals.
Sustainability and circular economies are vital to the future of industry and our planet. My team and I worked with Dell Technologies to create a family of videos and infographics to tell the story of Concept Luna; a conceptual product approach of prototyping methodology that drives a circular economy by influencing future product sustainability—from supply chain to materials to e-waste reduction and beyond.
Wrote and directed this fun spot for Dell and Intel. Wrangling those kids was the best.
Helped craft this little green gem for the Dell Tech bros in blue down in ATX.
Writer/Director on this animated launch video for Microsoft.
Worked with the client and animator to deliver our vision of “abstract Blade Runner but during the day.”
Tried to transform Dell Technologies World into a never released Ride album cover. This interim VID filled the gap while the internal team wrestled their own pixel demons.
Created this high-energy piece to back up a keynote speech.
I have written and guided the design of a shitload of these things—learning each brand’s voice and visual style is pretty good for keeping one’s brain nimble.
B2B Partner Campaign (Writer, Creative Director)
B2B Partner Campaign (Writer, Creative Director)
Channel Campaign (Writer, Creative Director)
Fun little guy I put together a lil’ while back. For the children.
Co-wrote and directed this cute little love story about apps and first dates.
Wrote and directed this tech-spot to put an emotional spin on Big Data.
Writer/Director on this live-action spot launching a brawny new workstation.
Scripted and organized partner content into an energetic industry spot.